The British Rock band Radiohead released their album “In Rainbows” under a pay what you want pricing strategy where customers could even download all their songs for free. In spite of the free option, many customers paid and they netted more profits because of this marketing strategy

In Rainbows

For the video album, see In Rainbows – From the Basement.

In Rainbows is the seventh studio album by English rock band Radiohead. It was self-released on 10 October 2007 as a pay-what-you-want download, followed by a physical release internationally by XL Recordings in December 2007 and in the United States on 1 January 2008 by TBD Records. It was Radiohead’s first release after their recording contract with EMI ended with their previous album Hail to the Thief (2003).

Radiohead worked on In Rainbows for more than two years, beginning in early 2005. In 2006, after their initial recording sessions with new producer Spike Stent proved fruitless, the band toured Europe and North America performing In Rainbows material before re-enlisti… Continue Reading
Source: https://en.wikipedia.org/wiki/In_Rainbows?wprov=sfla1