The top 10% of drinkers account for more than half of all alcohol consumed in the U.S. Which equates to them consuming an average 73.85 drinks per week.

How Much Do the Top 10 Percent Drink? More Than You Ever Imagined

Granted the topic isn’t specifically business related (although I could argue that, since entrepreneurship is a lifestyle, anything lifestyle-related is relevant), but the findings of this study are too amazing not to share. I promise you’ll say, “Wait … what?!”

First there was a survey on alcohol consumption conducted by the National Institute on Alcohol Abuse and Alcoholism. Sorry, NIH, but that was pretty dull reading.

Then Philip Cook performed a little data analysis, breaking alcohol consumption per week into deciles. He found:

The bottom three deciles, or 30 percent of Americans, say they don’t drink at all. That figure might be a little high since some people probably say they don’t drink but occasionally do … but let’s g… Continue Reading