Inside the Family Battle for the Newman’s Own Brand Name
The first clue something was wrong was the change in the label.
It was still playful and lighthearted, radiating a message of goodness and giving on the packages of food products sold by Newman’s Own Organics, the all-organic spin-off of Newman’s Own specialty foods. The old label had pictured movie star Paul Newman in an American Gothic pose beside his daughter Nell, who had co-founded and run Newman’s Own Organics alongside her father’s larger company. Blonde and beautiful, with her father’s famously striking blue eyes, Nell shared his love of food, philanthropy, and the outdoors. So it was strange when, earlier this year, her image went missing from the labels on the packaging of her company’s organic pretzels, Fig Newmans, and more … Continue Reading (5 minute read)
Paul started Hole in the Wall Gang, a charity for sick kids. My son went there during chemotherapy. One of the best places on earth. Paul was a good man.
Possibly the most famous salad dressing producer in history.
Still the best frozen pizza.
I work at a nonprofit that helps sick children and their families. Last year, we applied for and won a grant from Newman’s Own. So by buying their products, you’re directly supporting our families! We’re so grateful for organizations like Newman’s Own, it makes a huge difference.
“When I stepped out into the bright sunlight, from the darkness of the movie house, I had only two things on my mind: Paul Newman, and a ride home”