To promote the Smurfs (2011) movie, Sony temporarily painted the traditional “pueblo blanco” town of Juzcar, Spain to a bright blue. The residents were so happy with the increase in tourism afterwards that they elected to keep the change permanently.

Juzcar, Spain’s Blue Smurfs Village

Located 113 km away from the city of Malaga and 25 km from Ronda, in the autonomous province of Andalusia, Juzcar has become a hotspot for worldwide travelers, and one of the most recognizable villages in Spain. Once a traditional white village, the picturesque hamlet changed its look in the summer of 2011, becoming the first and only official Smurfs village in the world.

This creative idea was launched by Sony Pictures as part of the campaign to promote The Smurfs movie. Consequently, the locals agreed to paint the traditional pueblo blanco in bright blue. This was intended to be a temporary project, but the idea caught on so well that Juzcar even started to organize a series of events and trade fairs related to the cheerful theme.

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5 thoughts on “To promote the Smurfs (2011) movie, Sony temporarily painted the traditional “pueblo blanco” town of Juzcar, Spain to a bright blue. The residents were so happy with the increase in tourism afterwards that they elected to keep the change permanently.”

  1. ravs1973

    Would have sworn it was only a couple of years since.

  2. dalcinrafa

    So, is it now called Pueblo Azul?

  3. HauntedHippie

    Interesting side note, the town is known for producing mushrooms just like their Smurfy brethren. Afaik they do not use them as houses though.

  4. nivlark

    I like to imagine sony didn’t ask, they just walked in with a bunch of paint cans and got to work.

  5. Adrian_Alucard

    And then Peyo’s heir asked the town for royalties

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