A.1. Sauce, also known as A.1. Steak Sauce, also known as just “steak sauce,” because, much like Kleenex, Xerox, and Band-Aid, the A.1. brand has become synonymous with steak sauce. Sure, there’s a peppercorn sauce, a zesty chimichurri, or a red wine sauce, but if you ask for a bottle of steak sauce, you’re getting A.1., whether you like it or not.
Suppose, much like other iconic brands, A.1. gave its classic square bottles a makeover, maybe tried to jazz up the chunky font or the slogan of “original sauce,” well, that just wouldn’t seem quite right. It’s steak sauce, the absolute antithesis of hipster foodie culture. It looks like a time capsule, it tastes like a time capsule, and it is just fine as it is, thank you very much. But why … Continue Reading (8 minute read)