A cycling company was seeing a high number of its bikes getting damaged during deliveries; they solved the problem by making a simple change: printing a flatscreen television screen on the boxes. Damages were reduced by 70%

What happened when a bike company started putting TVs on the sides of its delivery packages

A cycling company that was seeing a high number of its bikes getting damaged during deliveries has seemingly solved the problem by making a simple change: printing a flatscreen television screen on the boxes.

By masking its bikes as TVs, VanMoof, a Dutch manufacturer that exports bikes to customers overseas, has seen the damages reduced by 70-80 per cent.

Taco Carlier, the co-founder of VanMoof, told The Independent: “We came up by the idea because we had lots of damage, especially with shipments in the USA.

“In the end our whole store in Brooklyn was filled up with refurbished bikes that were damaged on shipments and we had to sell them with a discount.

“Our team sat together and we imagined that couriers would be more care…
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Source: https://www.independent.co.uk/news/world/europe/vanmoof-bikes-flatscreen-tv-huge-reduction-delivery-damages-printing-giant-tv-side-of-box-a7328916.html?amp