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The British Rock band Radiohead released their album “In Rainbows” under a pay what you want pricing strategy where customers could even download all their songs for free. In spite of the free option, many customers paid and they netted more profits because of this marketing strategy

In Rainbows For the video album, see In Rainbows – From the Basement. In Rainbows is the seventh studio album by English rock band Radiohead. It was self-released on 10 October 2007 as a pay-what-you-want download, followed by a physical release internationally by XL Recordings in December 2007 and in the United States on 1 …

The British Rock band Radiohead released their album “In Rainbows” under a pay what you want pricing strategy where customers could even download all their songs for free. In spite of the free option, many customers paid and they netted more profits because of this marketing strategy Read More »

In 2006 VH1 ran a fundraiser for Hurricane Katrina where viewers who made donations were able to choose which music videos the station would play. One viewer donated $35,000 and requested continuous play of “99 Luftballons” and “99 Red Ballons” for an hour.

99 Luftballons The promotional video, which was originally made for the Dutch music programme TopPop and broadcast on 13 March 1983, was shot in a Dutch military training camp, the band performing the song on a stage in front of a backdrop of fires and explosions provided by the Dutch Army. Towards the end of …

In 2006 VH1 ran a fundraiser for Hurricane Katrina where viewers who made donations were able to choose which music videos the station would play. One viewer donated $35,000 and requested continuous play of “99 Luftballons” and “99 Red Ballons” for an hour. Read More »