Quebec banned ads for toys and fast food aimed at children under 13, resulting in lowered childhood obesity rates.

After studying Quebec households, Sauder School of Business professor Tirtha Dhar found that advertising bans that bar commercials aimed at children resulted in fewer kids eating fast food and kids who weighed less than their national counterparts. In 1980, Quebec imposed legislation that banned advertisements for toys and fast food aimed at children under 13 …

Quebec banned ads for toys and fast food aimed at children under 13, resulting in lowered childhood obesity rates. Read More »