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April 7, 2019

Researchers at Harvard and Columbia concluded that Sarcasm promotes Creative Thinking because both the expressers and recipients of sarcasm need to overcome the contradiction between the literal and actual meanings of the sarcastic expressions.

Go ahead, be sarcastic Science & Technology Go ahead, be sarcastic “Black Man Given Nation’s Worst Job.” That was how The Onion famously announced Barack Obama’s election as president in 2008. Rather than a feel-good story trumpeting the historic occasion, the satirical publication sarcastically detailed the economic and political mess Obama would inherit (and be […]

Researchers at Harvard and Columbia concluded that Sarcasm promotes Creative Thinking because both the expressers and recipients of sarcasm need to overcome the contradiction between the literal and actual meanings of the sarcastic expressions. Read More »

Vulcanizing rubber joins all the rubber molecules into one single humongous molecule. In other words, the sole of a sneaker is made up of a single molecule.

One Big Happy Molecule Science Sidetrip: < Back | Main menu | PSLC | Next > Then there comes onto the scene a tinkerer named Charles Goodyear. In the winter of 1839 Goodyear was in Massachusetts trying to figure out how to make natural rubber more useful so that he could finally make a living

Vulcanizing rubber joins all the rubber molecules into one single humongous molecule. In other words, the sole of a sneaker is made up of a single molecule. Read More »

Breakfast wasn’t regarded as the most important meal of the day until an aggressive marketing campaign by General Mills in 1944. They would hand out leaflets to grocery store shoppers urging them to eat breakfast, while similar ads would play on the radio.

Why Cereal Has Such Aggressive Marketing More Stories Before the invention of cereal, breakfast was not as standard or routine as it is now. “The Romans believed it was healthier to eat only one meal a day,” food historian Caroline Yeldham has said. Many Native Americans, Abigail Carroll writes in The Invention of the American

Breakfast wasn’t regarded as the most important meal of the day until an aggressive marketing campaign by General Mills in 1944. They would hand out leaflets to grocery store shoppers urging them to eat breakfast, while similar ads would play on the radio. Read More »

Elephants are a keystone species. They carve pathways through impenetrable under brush shaping entire ecosystems as they create pools in dried river beds and spread seeds as they travel.

keystone species A keystone species is an organism that helps define an entire ecosystem. Without its keystone species, the ecosystem would be dramatically different or cease to exist altogether. Keystone species have low functional redundancy. This means that if the species were to disappear from the ecosystem, no other species would be able to fill

Elephants are a keystone species. They carve pathways through impenetrable under brush shaping entire ecosystems as they create pools in dried river beds and spread seeds as they travel. Read More »