We need to translate visible text content to Japanese, preserving HTML tags exactly. Also keep meta tags? They are tags with charset attribute; they have no visible text, so keep unchanged. Also need to translate text inside attributes? Only visible text, not URLs. So keep attributes unchanged. Need to translate text nodes. Let's go through each element.

While McDonald’s has been around since the late 40s, it was only in 1963 when they officially made Ronald McDonald the corporation’s face. But where is this famous clown now?

Translate: "マクドナルドは1940年代後半から存在していますが、正式にロナルド・マクドナルドを企業の顔にしたのは1963年だけでした。この有名なピエロは今どこにいるのでしょうか？" Need to preserve ’ as apostrophe? In HTML they are entity for ’. In translation we can use Japanese punctuation. Keep apostrophe? Not needed. Just output Japanese characters. Second paragraph with strong em:

The McDonald’s Corporation quietly phased out their iconic mascot, Ronald McDonald; after the