IKEA is serving food because they realized that customers don’t buy and don’t stay for long when being hungry. Their policy is to be the absolute lowest price on food within a 30-mile radius, even if it means selling at a loss. So, they take a hit on the food, but they make it up in furniture

The untold truth of the IKEA food court Admit it: You’ve pretended to need just one more BILLY bookcase for the sole purpose of noshing at IKEA’s food court. Whether it’s the $2 breakfast plate, or the iconic Swedish meatballs from the restaurant, or the unbeatable hot dog deal from the bistro, it’s impossible to …

IKEA is serving food because they realized that customers don’t buy and don’t stay for long when being hungry. Their policy is to be the absolute lowest price on food within a 30-mile radius, even if it means selling at a loss. So, they take a hit on the food, but they make it up in furniture Read More »