Meet Jólabókaflóðið, an Icelandic tradition of giving books at Christmas. Books are so popular as gifts that, per capita, they read the most books on Earth and publishing occurs just months before Christmas. Many celebrate Christmas by lying in bed eating chocolates and reading one of their books!

The Christmas Book Flood: Iceland’s Literature-Loving Holiday Tradition In Iceland, the most popular Christmas gifts aren’t the latest iProducts or kitchen gadgets. They’re books. Each year, Iceland celebrates what’s known as Jólabókaflóðið: the annual Yule Book Flood. The holiday season is the Black Friday of the Icelandic publishing world—but it’s not just about one day. […]

Meet Jólabókaflóðið, an Icelandic tradition of giving books at Christmas. Books are so popular as gifts that, per capita, they read the most books on Earth and publishing occurs just months before Christmas. Many celebrate Christmas by lying in bed eating chocolates and reading one of their books! Read More »