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How Much Did Taco Bell Spend on an April Fools Prank in 1996?

Many companies capitalize on holidays and public events to market themselves by creating hype about their products. Many particularly create buzz during April Fools, despite not being a regular holiday, like Taco Bell. But do you know how much the chain invested in promoting their company in 1996? In April Fools’ 1996, Taco Bell released […]

How Much Did Taco Bell Spend on an April Fools Prank in 1996? Read More »

In April of 1996, Taco Bell announced in seven leading U.S. newspapers, including the New York Times, that the company had purchased the Liberty Bell to “reduce the country’s debt” and renamed it the “Taco Liberty Bell”. Outraged people were happy to hear that it was an April Fools Day prank.

Taco Liberty Bell The advertisement as it appeared in the April 1, 1996 edition of The New York Times. The Taco Liberty Bell was an April Fool’s Day joke played by fast food restaurant chain Taco Bell. The ad was created by Jon Parkinson and Harvey Hoffenberg who worked at Bozell, the Taco Bell advertising

In April of 1996, Taco Bell announced in seven leading U.S. newspapers, including the New York Times, that the company had purchased the Liberty Bell to “reduce the country’s debt” and renamed it the “Taco Liberty Bell”. Outraged people were happy to hear that it was an April Fools Day prank. Read More »