In 1999, Kraft met with America’s other biggest food companies to discuss the growing public health concerns over packaged and processed foods. They decided to not down-regulate the usage of salt, sugar and fat, as it would make the food taste not as good and their shareholders would lose money.

How The Food Industry Manipulates Taste Buds With ‘Salt Sugar Fat’ Dealing Coke to customers called “heavy users.” Selling to teens in an attempt to hook them for life. Scientifically tweaking ratios of salt, sugar and fat to optimize consumer bliss. In his new book, Salt Sugar Fat: How the Food Giants Hooked Us, Pulitzer …

In 1999, Kraft met with America’s other biggest food companies to discuss the growing public health concerns over packaged and processed foods. They decided to not down-regulate the usage of salt, sugar and fat, as it would make the food taste not as good and their shareholders would lose money. Read More »