Muhtar Kent Archives - Fantastic Facts

Why Did Coca-Cola Refuse to Patent Their Secret Formula?

Dr. John Pemberton sold the first glass of Coca-Cola on May 8, 1886, at Jacob’s Pharmacy in downtown Atlanta. At the time, they would serve nine drinks a day. Little did they know that their little soda fountain would turn into a multi-billion dollar business. But did you know, one of the main reasons the […]

Coca-Cola never patented their “secret formula” because they would have to reveal it to the public if they did.

Soft Drinks / April 20, 2021

Does formula mystery help keep Coke afloat? London (CNN) — Coca-Cola — the world’s ubiquitous brown fizzy drink — is staying afloat as the soda market shrinks, and many point to a marketing strategy around the so-called “secret recipe” as key to its resilience in a struggling industry. The Coca-Cola Company, which published its full

Coca-Cola never patented their “secret formula” because they would have to reveal it to the public if they did. Read More »