In 1986, Optimus Prime was actually killed off in the Transformers movie, in order to make way for new and more expensive toys. He was eventually resurrected due to Hasbro underestimating the backlash over his death.

The Transformers: The Movie According to director Nelson Shin, the decisions on which characters to include or kill off were made by Hasbro: “They created the story using characters that could best be merchandised for the film. Only with that consideration could I have freedom to change the storyline.” According to the screenwriters, Hasbro underestimated …

In 1986, Optimus Prime was actually killed off in the Transformers movie, in order to make way for new and more expensive toys. He was eventually resurrected due to Hasbro underestimating the backlash over his death. Read More »