Max Hamburger

Which Restaurant Outcompeted McDonald’s in 1991?

McDonald’s is one of the most well-known and profitable hamburger franchises globally, yet there was fierce rivalry between them over 30 years ago. In 1991, which restaurant outperformed McDonald’s? Max Hamburgers was the first hamburger restaurant to successfully compete with McDonald’s, causing them to close their Sweden branch in 1991. When McDonald’s returned to the […]

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