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How Did Sony Find Out Which Marketing Partner Was Not Loyal to Them?

In 1992, Toho gave the film rights to the Godzilla franchise to Sony Pictures Entertainment, the company’s American motion picture division, for them to make an American Godzilla film. The project was assigned to Sony’s recently acquired subsidiary, TriStar Pictures, which began filming in 1994. But did you know how Sony found out which marketing […]

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In 1998 Sony had the chance to buy the rights to almost every Marvel character for 25 million. They opted to only buy the rights to Spider-Man for just 7 million, stating, “Nobody gives a shit about the other Marvel characters.”

Subscribe To Why Sony Only Bought The Rights To Spider-Man From Marvel Updates The history of comic book characters on film is a fascinating one. We are currently living in a golden age of interconnectedness that approaches what has been done in the comic books for decades, at least in the Marvel Cinematic Universe anyway.

In 1998 Sony had the chance to buy the rights to almost every Marvel character for 25 million. They opted to only buy the rights to Spider-Man for just 7 million, stating, “Nobody gives a shit about the other Marvel characters.” Read More »