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Norio Ohga

The Founder of Sony Hired a Very Outspoken Critic of Their Products so They Could Make Better Products. After Twenty Years, the Critic, Norio Ohga, became Sony’s President.

Norio Ohga, a former opera singer who moved into consumer electronics and helped shape the development of the compact disc, rose to become chairman and CEO of Sony Corporation. But did you know why Sony hired him? Sony’s founder hired an outspoken critic of their products in order to improve them. He became Sony’s president […]

The Founder of Sony Hired a Very Outspoken Critic of Their Products so They Could Make Better Products. After Twenty Years, the Critic, Norio Ohga, became Sony’s President. Read More »

Godzilla

How Did Sony Find Out Which Marketing Partner Was Not Loyal to Them?

In 1992, Toho gave the film rights to the Godzilla franchise to Sony Pictures Entertainment, the company’s American motion picture division, for them to make an American Godzilla film. The project was assigned to Sony’s recently acquired subsidiary, TriStar Pictures, which began filming in 1994. But did you know how Sony found out which marketing

How Did Sony Find Out Which Marketing Partner Was Not Loyal to Them? Read More »