To promote the Smurfs (2011) movie, Sony temporarily painted the traditional “pueblo blanco” town of Juzcar, Spain to a bright blue. The residents were so happy with the increase in tourism afterwards that they elected to keep the change permanently.

Juzcar, Spain’s Blue Smurfs Village Located 113 km away from the city of Malaga and 25 km from Ronda, in the autonomous province of Andalusia, Juzcar has become a hotspot for worldwide travelers, and one of the most recognizable villages in Spain. Once a traditional white village, the picturesque hamlet changed its look in the …

To promote the Smurfs (2011) movie, Sony temporarily painted the traditional “pueblo blanco” town of Juzcar, Spain to a bright blue. The residents were so happy with the increase in tourism afterwards that they elected to keep the change permanently. Read More »