How Did Sony Find Out Which Marketing Partner Was Not Loyal to Them?
In 1992, Toho gave the film rights to the Godzilla franchise to Sony Pictures Entertainment, the company’s American motion picture division, for them to make an American Godzilla film. The project was assigned to Sony’s recently acquired subsidiary, TriStar Pictures, which began filming in 1994. But did you know how Sony found out which marketing […]
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