How Much Did Taco Bell Spend on an April Fools Prank in 1996?

Many companies capitalize on holidays and public events to market themselves by creating hype about their products. Many particularly create buzz during April Fools, despite not being a regular holiday, like Taco Bell. But do you know how much the chain invested in promoting their company in 1996? In April Fools’ 1996, Taco Bell released […]

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