The British Rock band Radiohead released their album “In Rainbows” under a pay what you want pricing strategy where customers could even download all their songs for free. In spite of the free option, many customers paid and they netted more profits because of this marketing strategy

In Rainbows For the video album, see In Rainbows – From the Basement. In Rainbows is the seventh studio album by English rock band Radiohead. It was self-released on 10 October 2007 as a pay-what-you-want download, followed by a physical release internationally by XL Recordings in December 2007 and in the United States on 1 …

The British Rock band Radiohead released their album “In Rainbows” under a pay what you want pricing strategy where customers could even download all their songs for free. In spite of the free option, many customers paid and they netted more profits because of this marketing strategy Read More »