Comcast changed their brand from “Comcast Internet” to “Xfinity” because the comcast name had become associated with poor quality and service. The name change decision was made after a Comcast technician was recorded while sleeping on a customer’s couch.

Sleepy Comcast technician gets filmed, then fired

Comcast might need to reassess its employment techniques. Not only did a technician in the Washington, D.C., area find it necessary to call Comcast’s help line in order to fix a straightforward Internet connection issue, but he also fell asleep on customer Brian Finkelstein’s couch.

The humorous video Finkelstein produced of the employee, snoozing comfortably on the couch, is available for public entertainment via YouTube. It’s edited to include music (Eels pop song “I Need Some Sleep”), as well as humorous text slides in Comcast’s signature font with messages like “thanks Comcast for two broken routers, four-hour appointment blocks, weeklong Internet outages.” A law student at Georgetown University, Finkelstein made it possible for hun… Continue Reading (1 minute read)

9 thoughts on “Comcast changed their brand from “Comcast Internet” to “Xfinity” because the comcast name had become associated with poor quality and service. The name change decision was made after a Comcast technician was recorded while sleeping on a customer’s couch.”

  1. geekworking

    A company really has to fuck up with customers to get to the point where the best option is to distance yourself from a brand that you spent years an boatloads of marketing money building.

    They did start a trend though. Optimum became Altice, Time Warner became Spectrum, CenturyLink became Lumen.

  2. MyNameIsRay

    Funny thing is, everything still says “Comcast”, and they didn’t do anything to address the issues.

    So, no one was fooled, and they suck as bad as they always have.

    Time magazine recognized it as one of the worst corporate re-brandings of all time, noting the only real difference is that now you’re on hold with “xfinity”.

  3. Eikcammailliw

    To be fair that technician was probably over worked and over booked. Thats why they give those ridiculous ranges. So they can over schedule and hope their techs work fast

  4. bryan40oop

    We’re well aware of the name change, we weren’t fooled, and their service did not improve from the change either.

  5. submissivemachinegun

    And now everyone knows Xfinity for those same things!

  6. snoweel

    The worst company I have ever dealt with. They started charging me rental for my own modem, and refused to stop until I could prove it was mine! Some business model, Comcast! You now owe me $100 a month for your refrigerator.

  7. Church_of_Cheri

    To all those saying the name change doesn’t matter, you should look at [Retail Credit Company](https://www.fastcompany.com/40464730/equifax-has-a-super-shady-history-that-might-explain-its-shady-present) and it’s new name of Equifax.

    “In 1975, Retail Credit was so hated and distrusted that it decided to change its name to Equifax in the hopes that rebranding would shake off some of its bad reputation. It also changed the focus of its business: It no longer just sold credit reports to businesses, but to people. That shifted the burden of credit report monitoring to individuals, and if people wanted to make sure their credit report was correct, they were given one free report a year, but had to pony up for any other reports.”

  8. LBJsPNS

    Reminiscent of when US Air became US Airways. When the CEO was asked in the press conference how this would improve their dismal on time and customer service records, his response was to give a deer in the headlights look and keep repeating “But that was US *Air*. This is US *Airways*.”

  9. juicy_punapple

    We moved in in the winter and the ground was frozen so they couldn’t bury the line from the street to the house. We are pretty easy going and the technician said he would place a tick for them to come out in the spring. They never came, so we called and got a new appointment, to which they never showed. My husband was like “this is dumb, I will just do it”. About 4 years later a technician knocked on the door and said he had a work order to bury the line. We explained what happened he went on his way. About 18minths after that another technician stopped for the same thing. And this has continued several times – someone stopped in this past June to bury the wire. I feel bad for these guys.

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