A BBC analysis of 19 chocolate products between 2014 and 2018, revealed that 18 of them had shrunk in size. The worst hit by ‘shrinkflation’ in the study was a four-pack of Snickers, which reduced by 28.1%, from 232g to 167g

Prices are peaking but our chocolate is getting smaller

n a world of inflation, it’s a wonder why our chocolate, crisps and biscuits aren’t also getting more expensive. But don’t get too excited – they might not cost more but their sizes are decreasing.

It all started after Toblerone reduced the weight of its chocolate by adding more spaces between triangles. John Prescott said that Brexit “just got real” whilst Kevin McKenna wrote a bleak opinion piece about the issue for The Guardian.

A study from the Office for National Statistics (ONS) discovered that between January 2012 and June 2017, 2,529 products (2,000 of which were food) have become smaller, whilst only 614 have increased in size. Out of these 2,000 shrinking food products, sugar, jam, syrups, chocolate and confectionery have … Continue Reading (3 minute read)

5 thoughts on “A BBC analysis of 19 chocolate products between 2014 and 2018, revealed that 18 of them had shrunk in size. The worst hit by ‘shrinkflation’ in the study was a four-pack of Snickers, which reduced by 28.1%, from 232g to 167g”

  1. ahm713

    > However, this seems to only be half the reason for shrinkflation. 20-50% of the cost of a chocolate bar is the sugar and cocoa butter. The price of cocoa butter peaked in 2012, but has now hit a four-year low.

    When raw materials cost increases, it falls upon the consumer to bear that additional cost. But when the raw material cost falls, the price or quantity of the product stays the same.

  2. Alexdoh

    Creme eggs definitely have gotten smaller, As well as the goo inside seems like it’s just hard fondant now where as it used to be a lot more…. gooier back in the day.

  3. imakenosensetopeople

    Candy is a great example, but remember this applies to other products too.

  4. lorn23

    HAH! I knew I wasn’t making things up when I told my friends they reduced the Snickers size a couple years back

  5. kijim

    This is really an interesting phenomenon. They are constantly shrinking and compromising the quality of their products to make higher profits. Consumers see this and eventually are driven away. Many ( like me) never to return.

    I used to enjoy a Snickers, Almond Joy or 100 Grand Bar on occasion. Maybe one every week or so. But I haven’t had one in a very long time- maybe4 years or so. Why? The quality sucks. The chocolate is awful. The caramel sucks. It has a bad aftertaste. It is not worth the money or the calories.

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