Home » Food & Drink » Food » Candy & Sweets » A BBC analysis of 19 chocolate products between 2014 and 2018, revealed that 18 of them had shrunk in size. The worst hit by ‘shrinkflation’ in the study was a four-pack of Snickers, which reduced by 28.1%, from 232g to 167g

A BBC analysis of 19 chocolate products between 2014 and 2018, revealed that 18 of them had shrunk in size. The worst hit by ‘shrinkflation’ in the study was a four-pack of Snickers, which reduced by 28.1%, from 232g to 167g

Prices are peaking but our chocolate is getting smaller

n a world of inflation, it’s a wonder why our chocolate, crisps and biscuits aren’t also getting more expensive. But don’t get too excited – they might not cost more but their sizes are decreasing.

It all started after Toblerone reduced the weight of its chocolate by adding more spaces between triangles. John Prescott said that Brexit “just got real” whilst Kevin McKenna wrote a bleak opinion piece about the issue for The Guardian.

A study from the Office for National Statistics (ONS) discovered that between January 2012 and June 2017, 2,529 products (2,000 of which were food) have become smaller, whilst only 614 have increased in size. Out of these 2,000 shrinking food products, sugar, jam, syrups, chocolate and confectionery have … Continue Reading (3 minute read)

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