Meet the craze of Pet Rocks in 1975. For about 6 months, they sold over one million Pet Rocks for $4 each. It was just a rock in a box with some straw and a care manual for tricks to teach. The creator had the idea in a bar as his friends complained about their pets.

Pet Rock

This article is about the rock. For the 1981 album by The Sinceros, see Pet Rock (album).

The Pet Rock “Pet Carrier”, which doubled as its packaging

Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. Pet Rocks are smooth stones from Mexico’s Rosarito Beach. They were marketed like live pets, in custom cardboard boxes, complete with straw and breathing holes. The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over 1 million Pet Rocks for $4 each, and became a millionaire.

With his money, Dahl opened a bar named “Carry Nations” in downtown Los Gatos, California,… Continue Reading (2 minute read)