Robert Wang, inventor of the Instant Pot reads every review of his product. When one customer commented that it would be nice if it could make yogurt, he created a new model that could do that, then sent the reviewer the new model as a thank you. He still reads every review.

How Instant Pot became a kitchen appliance with a cult following and a best-seller on Amazon

Robert Wang just wants to be the Steve Jobs of kitchen appliances.

“My hero is Steve Jobs. … He’s excellent on design. He’s excellent in understanding the needs of his customers,” Wang, founder and CEO of Instant Brands, tells CNBC Make It.

He very well may achieve that. Much like Jobs with the iPhone and other Apple products, Wang has created a product with great attention to detail that has inspired cult-like devotion: Instant Pot.

Millions of fervent foodies have purchased an Instant Pot multicooker, making it one of the top-selling products sold in Amazon’s Prime Day sales events in July 2016, with 215,000 Instant Pot 7-in-1 Multi-Functional Pressure Cookers sold, in 2017, and in 2018, when Instant Pot broke its own Prime Da… Continue Reading (17 minute read)

10 thoughts on “Robert Wang, inventor of the Instant Pot reads every review of his product. When one customer commented that it would be nice if it could make yogurt, he created a new model that could do that, then sent the reviewer the new model as a thank you. He still reads every review.”

  1. NotTheBelt

    “Uh… It would also be nice if the Instant Pot could make hundred dollar bills!”

    “Too late, you chose yogurt.”

  2. Avollance

    Full respect for this guy

  3. esituism

    tbh its probably why instant pot went from a completely unknown brand to a common household appliance in such a short amount of time. Good on him. If more CEOs or inventors engaged in this sorta thing there would be a lot less garbage products out there.

  4. Fuglie_Gamer

    Pretty sure it would be impossible to read every review at this point.

  5. stickyWithWhiskey

    I’m making yogurt in an Instant Pot right now, this is suspicious.

  6. dick-nipples

    It would be funny this was Robert Wang posting this just to get more exposure for his Instant Pot.

  7. cferrios

    According to the article, he decided that reading all the reviews wasn’t enough feedback so years later he launched a Facebook page to have even more engagement with the end users.

  8. dubtrubbub0

    Not after the requests received via review from this post lol

  9. falecf4

    As I read the title I was thinking “neti pot” and wondering WHY someone would want to make yogurt in a freaking neti pot?!

  10. RBilly

    This is a very clever ad. Congrats.

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