Home » Food & Drink » Beverages » Soft Drinks » Coca-Cola never patented their “secret formula” because they would have to reveal it to the public if they did.

Coca-Cola never patented their “secret formula” because they would have to reveal it to the public if they did.

Does formula mystery help keep Coke afloat?

London (CNN) — Coca-Cola — the world’s ubiquitous brown fizzy drink — is staying afloat as the soda market shrinks, and many point to a marketing strategy around the so-called “secret recipe” as key to its resilience in a struggling industry.

The Coca-Cola Company, which published its full year result Tuesday, recorded a 5% drop in net income to $8.6 billion last year, down from $9 billion in 2012, as it faced “ongoing global macroeconomic challenges,” according to its chief executive Muhtar Kent.

Volume grew 2% for the year, which it said was “below our expectations and long-term growth target,” with sparkling beverages recording a slight increase of 1% — led by Coca-Cola.

Globally, soda drink sales have been shrinking as c… Continue Reading (4 minute read)

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