Economics

In an attempt to reduce the cleaning cost, Amsterdam airport installed a pic of a fly in the urinals so guy can aim at it and avoid splashing the urine outside. It worked.

“Men evidently like to aim at targets,” said Richard Thaler of the University of Chicago, an irreverent pioneer in the increasingly influential field of behavioral economics. Mr. Thaler says the flies are his favorite example of a “nudge” — a harmless bit of engineering that manages to “attract people’s attention and alter their behavior in …

In an attempt to reduce the cleaning cost, Amsterdam airport installed a pic of a fly in the urinals so guy can aim at it and avoid splashing the urine outside. It worked. Read More »