A Cidade dos Milionários da Coca-Cola

Uma pequena cidade na Flórida foi, em um momento, a cidade mais rica per capita dos Estados Unidos, tudo graças a um empresário astuto que incentivou seus concidadãos a investir em ações da Coca-Cola enquanto ainda estavam baratas.

In the midst of the Great Depression of the ’20s and ’30s, a banker named Pat Munroe noticed that people were using their very last nickels to buy a bottle of Coca-Cola. At the time, the Coca-Cola company was trading for less than cash in the bank, and shares were remarkably cheap. Not only did Munroe invest in multiple Coca-Cola shares himself, he urged many of his Quincy, Florida neighbors to do so. He was a trusted banker, and many of them followed his advice. At $19 per share, shares were relatively cheap–so Munroe kept urgi… Continuar lendo


Fonte: https://www.atlasobscura.com/places/the-town-of-cocacola-millionaires-quincy-florida