In the 17th century, weavers in Nimes, France, accidentally made denim while trying to replicate the process of producing another popular fabric called serge. They called the new material “serge de Nimes” meaning literally “serge from Nimes.” Over time, merchants shortened the name to “denim”.

Casual Apparel /

Denim: A Mythic History In our “A Buyer’s Guide to Denim” we tried to provide you with all the information you need to make an informed decision about your next pair of jeans. But, all that research and discussion has gotten us a bit nostalgic for the origins of modern day blue jeans. As usual, […]

In the 17th century, weavers in Nimes, France, accidentally made denim while trying to replicate the process of producing another popular fabric called serge. They called the new material “serge de Nimes” meaning literally “serge from Nimes.” Over time, merchants shortened the name to “denim”. Read More »