Nike Waffle

One of the Earliest and Most Iconic Nike Shoe Tread is the Waffle Sole. Bill Bowerman Conceptualized the Design by Pouring Rubber Into His Wife’s Belgian Waffle Iron.

Nike, the world’s largest athletic equipment company, had humble beginnings. Phil Knight, the company’s founder, sold shoes from the trunk of his car. An art student created the signature swoosh. The first waffle tread shoes were made with a waffle iron. That waffle iron has reappeared 40 years later. Did you know invented Nike’s waffle …

One of the Earliest and Most Iconic Nike Shoe Tread is the Waffle Sole. Bill Bowerman Conceptualized the Design by Pouring Rubber Into His Wife’s Belgian Waffle Iron. Read More »