UNICEF has consistently campaigned for child protection, especially during times of war. As part of UNICEF’s Belgium campaign to raise funds for ex-child soldiers in Burundi and the Democratic Republic of Congo, UNICEF used cartoons to target their adult audiences.
Translate: "联合国儿童基金会一直在为儿童保护进行宣传,尤其是在战争时期。作为联合国儿童基金会比利时筹款活动的一部分,旨在为布隆迪和刚果民主共和国的前童兵筹集资金,联合国儿童基金会使用卡通来针对成年观众。" Add non-breaking space? Keep . Next paragraph with strong em:In a 2005 fundraising UNICEF ad campaign for former child soldiers in Africa, Publicis, the campaign’s advertising agency, used smurfs in their commercial to shock their adult audience. The advertisement’s scenery begins in a cheerful and lighthearted atmosphere in the smurf village. Cut to 15 seconds later, and bombers start to drop bombs onto the smurfs, leaving only Baby Smurf alive.
Translate: "在2005年为非洲前童兵筹款的联合国儿童基金会广告活动中,公共广告公司(Publicis)作为该活动的广告代理,在其商业广告中使用了蓝精灵,以震撼成年观众。广告的场景始于蓝精灵村庄的欢快轻松氛围。15秒后,轰炸机开始向蓝精灵投弹,只有蓝宝宝幸存。" Add at end. Next heading:The 2005 UNICEF Smurf Commercial
Translate: "2005年联合国儿童基金会蓝精灵广告" Next paragraph:The scenery starts in a light and joyous atmosphere, showcasing the fictional village of the smurfs, surrounded by forest animals and healthy trees and flowers. The scene continues with the smurfs playing music, eating, and having fun.
Translate: "场景以轻松愉快的氛围开始,展示了虚构的蓝精灵村庄,四周环绕着森林动物、茂盛的树木和花卉。随后蓝精灵们演奏音乐、进食、玩耍,尽情享受乐趣。" Add . Next paragraph:Fifteen seconds into the 35-second commercial, warplanes bomb their village, wiping out most of the smurfs and utterly destroying their home. The last few seconds of the video show Baby Smurf crying, surrounded by lifeless bodies crushed by debris or killed by the bombs. The UNICEF commercial ends with the sentence, don’t let war destroy the universe of children.
Translate: "在35秒的广告播放至第15秒时,战机轰炸了他们的村庄,消灭了大多数蓝精灵,彻底毁灭了他们的家园。视频的最后几秒显示蓝宝宝在哭泣,周围是被碎片压碎或被炸弹杀死的无生命尸体。联合国儿童基金会的广告以一句话结束,不要让战争毁灭孩子的世界。" Add . Next paragraph:The horrific turn of events comes from a 2005 UNICEF ad campaign on Belgian television. Because of its disturbing and graphic scenes, the commercial only played after 9 in the afternoon to avoid children from seeing it. In a 2005 CBS News article, Julie Lamoureux, Publicis’ account director, delves into why they wanted to use smurfs for their commercial.
Translate: "这段骇人情节来源于2005年在比利时电视上播出的联合国儿童基金会广告活动。由于其令人不安且血腥的画面,该广告仅在下午9点以后播放,以避免儿童观看。2005年《CBS新闻》的一篇文章中,Publicis的客户总监Julie Lamoureux 详细阐述了他们为何想在广告中使用蓝精灵。" Next blockquote:The text: "We see so many images that we don’t really react anymore. In 35 seconds, we wanted to show adults how awful war is by reaching them within their memories of childhood." Translate: "我们看到太多的画面,以至于已经不再有真实的反应。在35秒内,我们想通过唤起他们童年的记忆,让成年人看到战争的可怕。" Keep emphasis tags. Add citation: "Julie Lamoureux". The original citation had Julie . We'll translate name? Keep name as is? Probably keep original name. Could keep "Julie Lamoureux". We'll translate "Julie" maybe not. Keep as original. Next paragraph:We see so many images that we don’t really
Julie
Publicis was the advertising agency behind the 2005 ad campaign for UNICEF Belgium. Since they targeted an adult audience, the usage of smurfs in the campaign appalled people as most attribute smurfs to their childhood. In addition, they aimed to portray the message that war can happen, even in the most innocent and unlikely of locations. (Source: CBS News)
Translate: "Publicis 是2005年比利时联合国儿童基金会广告活动的广告公司。由于他们的目标是成年观众,使用蓝精灵的做法令公众震惊,因为大多数人将蓝精灵与童年联系在一起。此外,他们旨在传达战争可能发生在最纯真、最不可能的地点的讯息。(来源:CBS News)" Add . Next heading:UNICEF’s Upsetting and Unconventional Method
Translate: "联合国儿童基金会令人不安且非传统的方法" Next paragraph:Philippe Henon, UNICEF Belgium spokesman, states that UNICEF commonly utilizes real-life images of joyous and playing children, but they changed it to something more shocking. The commercial urges people to donate to UNICEF projects in Burundi, Sudan, and Congo in a rather unconventional way by using cartoons.
Translate: "比利时联合国儿童基金会发言人Philippe Henon 表示,联合国儿童基金会通常使用孩子们欢乐玩耍的真实影像,但这次他们改为更具冲击力的方式。该广告通过使用卡通,以相当非传统的方式呼吁人们为布隆迪、苏丹和刚果的联合国儿童基金会项目捐款。" Make sure to keep tags. Now produce final HTML with translations. Check for any stray spaces. Keep where originally. Let's assemble.我们收到了来自各方的反馈。人们感到震惊,想了解这幅卡通形象背后的原因。我们希望对我们的活动产生持久影响,因为我们觉得与以往的活动相比,公众并不容易被激励去参与人道主义事业,尤其是涉及非洲或战争中的儿童时更是如此。
Philippe Henon
Philippe Henon 表示,他们的方法是有效的,因为 UNICEF 收到了无数反馈,许多人登录了 UNICEF 的网站。话虽如此,Henon 确保他永远不会使用真实的战争场景和文献记录。(来源:CBS News)






