In 1999, Kraft met with America’s other biggest food companies to discuss the growing public health concerns over packaged and processed foods. They decided to not down-regulate the usage of salt, sugar and fat, as it would make the food taste not as good and their shareholders would lose money.

How The Food Industry Manipulates Taste Buds With ‘Salt Sugar Fat’

Dealing Coke to customers called “heavy users.” Selling to teens in an attempt to hook them for life. Scientifically tweaking ratios of salt, sugar and fat to optimize consumer bliss.

In his new book, Salt Sugar Fat: How the Food Giants Hooked Us, Pulitzer Prize-winning journalist Michael Moss goes inside the world of processed and packaged foods.

Moss begins his tale back in 1999, when a vice president at Kraft addressed a meeting of top executives of America’s biggest food companies. His topic: the growing public health concerns over the obesity epidemic and the role packaged and processed foods were playing in it. Michael Mudd stated his case, pleading with his colleagues to pay attention to the health crisis and consider what co… Continue Reading (5 minute read)

9 thoughts on “In 1999, Kraft met with America’s other biggest food companies to discuss the growing public health concerns over packaged and processed foods. They decided to not down-regulate the usage of salt, sugar and fat, as it would make the food taste not as good and their shareholders would lose money.”

  1. Lardinho

    Then Kraft bought Cadbury and ruined Kreme Eggs, I shall never buy another!

  2. MOOGISAHAT

    Eat a package of Bob Evan’s microwavable mac and cheese and you have consumed 130% your daily value of sodium.

  3. Papichuloft

    That’s basically any large corporation….their concerns are for the shareholders and not the public.

  4. thylocene06

    The only thing surprising about this is that they ever had a meeting in the first place

  5. TheNightporter

    A company refusing to increase their profit margins by cutting down on ingredients?

    Because they know that if they do the consumer will simply skip their product for the next one that _is_ still overloaded with salt, sugars, and fats.

  6. ariamar

    Serious question, why does bread in the USA has sugar? As far as I know it’s the only place where bread has sugar.

  7. Truffle_Shuffle_85

    BREAKING NEWS: Kraft is interested making money, not making healthy food.

  8. Minge516

    Kraft/Heinz changed A1, and no one really noticed. 4 years ago they went from aging the sauce in wood tanks to stainless steel.

  9. bigblueweenie13

    If you don’t like it, don’t buy it. Super simple.

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