In 1999, Kraft met with America’s other biggest food companies to discuss the growing public health concerns over packaged and processed foods. They decided to not down-regulate the usage of salt, sugar and fat, as it would make the food taste not as good and their shareholders would lose money.

How The Food Industry Manipulates Taste Buds With ‘Salt Sugar Fat’

Dealing Coke to customers called “heavy users.” Selling to teens in an attempt to hook them for life. Scientifically tweaking ratios of salt, sugar and fat to optimize consumer bliss.

In his new book, Salt Sugar Fat: How the Food Giants Hooked Us, Pulitzer Prize-winning journalist Michael Moss goes inside the world of processed and packaged foods.

Moss begins his tale back in 1999, when a vice president at Kraft addressed a meeting of top executives of America’s biggest food companies. His topic: the growing public health concerns over the obesity epidemic and the role packaged and processed foods were playing in it. Michael Mudd stated his case, pleading with his colleagues to pay attention to the health crisis and consider what co… Continue Reading (5 minute read)