Tesla requires buyers to purchase cars online to circumvent state laws that require car sales to be done through franchise dealerships. “Tesla Stores” exist only to educate potential customers and to deliver vehicles purchased online.
Tesla Stores: What Are They and How Are They Different Than Dealerships?
Since the day Elon Musk brought Tesla into the automotive world, he has been reshaping the way we look at the car-buying process.
Traditionally, car dealerships have been individually-owned franchises. Automotive manufacturers supply the dealership with inventory and they sell them for a profit. In fact, many states have legislation requiring car sales to be this way.
Unfortunately, not many people are excited to go to a car dealership. Dealerships have been stereotypically branded as pushy and intimidating, with a salesperson following you around and trying to up-sell you every step of the way. Tesla is actively working to avoid being lumped into that stereotype. In fact, they’re trying to make Tesla appear just like any other reta… Continue Reading (5 minute read)