Max Hamburgers is the first hamburger restaurant ever to outcompete McDonald’s, forcing them to close their restaurant in Luleå, Sweden, in 1991. When McDonald’s returned to the city a few years later, the popularity of Max Hamburgers once again forced McDonald’s out of business in 2007

Max Hamburgers

For the German lawyer, see Max Hamburger.

Max Burgers Aktiebolag (Max Burgers Incorporated), earlier Max Hamburgerrestauranger AB, is a fast food corporation from Sweden.

History

The chain was founded by Curt Bergfors and Britta Fredriksson in Gällivare, Sweden in 1968. Bergfors’ oldest son Richard Bergfors is the current president since 2002.

Until the 1980s, Max was the largest hamburger restaurant chain in northern Sweden, with only a single restaurant outside of Norrland (on Drottninggatan, Stockholm). This changed during the 1990s, when they expanded to become a nationwide fast-food chain. By 2011, there were around 85 restaurants in Sweden, compared to just 40 five years earlier.

From 2005 to 2010, Max expanded ext… Continue Reading (2 minute read)

8 thoughts on “Max Hamburgers is the first hamburger restaurant ever to outcompete McDonald’s, forcing them to close their restaurant in Luleå, Sweden, in 1991. When McDonald’s returned to the city a few years later, the popularity of Max Hamburgers once again forced McDonald’s out of business in 2007”

  1. Hydros04

    Never had Max Hamburgers but I know what I’m naming my next video game character now.

  2. YoWhatUpF00

    Reading this has added a life goal to my list: Max Hamburgers is a must have in my life now.

  3. EcstaticDetective

    The best part of this story is that the Wikipedia article contains what is now my favorite sentence: “For the German lawyer, see Max Hamburger.”

    I’m dying. It’s too perfect. Like if SNL or the Muppet Show did a sketch with a german lawyer, that’s what they’d call him. Or they’d toss it for being too obvious.

    Edit: or Arnold Schwarzenegger’s porn name.

    Seems like a very honorable person who lived a good life with a lot of hardship though. Now I feel bad for laughing. This has been a rollercoaster of emotion. The poor guy’s name got taken by a freakin’ fast food chain!

  4. 2childofthenorth

    There is a McDonald’s in Luleå. Source: used to live there.

  5. TheLewisReddits

    As someone who’s been visiting Sweden several times a year for the past 5 years, and moved here 6 months ago, I can confirm Max is better than McDonalds. When I first tried Max it was a complete gamechanger.

    However, I feel like the quality of their burgers has declined greatly. I was really looking forward to eating Max when I moved here, and then I did and was thoroughly underwhelmed.

    Their lyxshakes (luxury shakes), however, are indeed second to none.

  6. SpectreOperator

    McD is seeing increased competition in sweden from not just Max but also other more local burger chains. McD have recently closed some restaurants in city centers (Alvik and Hamngatan in central Stockholm) to focus more on suburban drive-thru locations.

  7. unusedusername42

    Yep. Can confirm that Max burgers, fries and shakes blows McDonald’s out of the water.

  8. xetal1

    Certainly the best chain restaurant! They’re not as good as “proper” sit-down hamburger restaurants, but they blow other fast food places like McDonalds or Burger King out of the water.

    They also have many very good vegetarian options!

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