Home » Food & Drink » Restaurants » Fast Food » Max Hamburgers is the first hamburger restaurant ever to outcompete McDonald’s, forcing them to close their restaurant in Luleå, Sweden, in 1991. When McDonald’s returned to the city a few years later, the popularity of Max Hamburgers once again forced McDonald’s out of business in 2007

Max Hamburgers is the first hamburger restaurant ever to outcompete McDonald’s, forcing them to close their restaurant in Luleå, Sweden, in 1991. When McDonald’s returned to the city a few years later, the popularity of Max Hamburgers once again forced McDonald’s out of business in 2007

Max Hamburgers

For the German lawyer, see Max Hamburger.

Max Burgers Aktiebolag (Max Burgers Incorporated), earlier Max Hamburgerrestauranger AB, is a fast food corporation from Sweden.

History

The chain was founded by Curt Bergfors and Britta Fredriksson in Gällivare, Sweden in 1968. Bergfors’ oldest son Richard Bergfors is the current president since 2002.

Until the 1980s, Max was the largest hamburger restaurant chain in northern Sweden, with only a single restaurant outside of Norrland (on Drottninggatan, Stockholm). This changed during the 1990s, when they expanded to become a nationwide fast-food chain. By 2011, there were around 85 restaurants in Sweden, compared to just 40 five years earlier.

From 2005 to 2010, Max expanded ext… Continue Reading (2 minute read)

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