The 1812 Overture: the hit that Tchaikovsky hated
Though he loathed it, Tchaikovsky’s 1812 Overture won him fans the world over and made him a household name.
In 1962, a Don Draper-like advertising executive decided to market the oaty goodness of an up-and-coming brand of breakfast cereal by detonating bowls of it from a cannon in time to the finale of Tchaikovsky’s 1812 Overture. When Arthur Fielder led the Boston Pops through the same piece in 1974, during a televised 4 July concert, the 1812 Overture was elevated from advertising prop to full-on national anthem, one still performed today to mark American Independence Day. Woody Allen co-opted it for the soundtrack of his 1971 screwball comedy, Bananas. It has been referenced in The Simpsonsand in 1967, British comedian Charl… Continue Reading (7 minute read)