A Japanese ice cream company created a commercial to publicly apologize about needing to raise the price of their ice cream bars for the first time in 25 years from 60 yen to 70 yen

Japanese company apologises for 9 cent price increase

A Japanese frozen dessert company has apologised for increasing the price of its Garigari-kun, a popular ice cream for children.

Akagi Nyuguyo increased the price of its popsicle, going up from Y60 to Y70 ($0.62), a hike of 9 cents for the first time in 25 years, the Financial Times reports.

To show their remorse, the company has now made a public apology through a 60 second advertisement that ran on national TV, in which the firm’s president Inoue Sota, its chairman Hideki Inoue and staff bowed to viewers.

The apology end with text that reads: “We held on for 25 years but… 60 →70” accompanied by a folk song in the background.

The video has been watched more than a million times on YouTube as of today.

The company explai… Continue Reading (1 minute read)