Gotye didn’t monetize his music on YouTube, missing out in millions of dollars in revenue from just his “Somebody That I Used To Know (feat. Kimbra)” video on YouTube.

Gotye Apparently Turned Down Millions in YouTube Royalties

I’m not interested in selling my music. That’s the reason I don’t put ads on my YouTube channel, which seems strange to people in today’s climate, but that is a decision you can make. I’m like that with all my music. I generally never want to synch my music for products (on ads). Ads are calling for our attention anywhere we turn in the world. If you can do something you care about and that other people care about and keep it out that world that feels like it’s all about “hey buy this stuff” then that’s a good thing.

I don’t mind synching my music with creative projects like TV or film. I’ve got my own set of rules I made, if a student film wants to use my film I say yes across the board, there’s no money involved. If someone wants to u… Continue Reading (2 minute read)

9 thoughts on “Gotye didn’t monetize his music on YouTube, missing out in millions of dollars in revenue from just his “Somebody That I Used To Know (feat. Kimbra)” video on YouTube.”

  1. gaminologyyt

    He probably would have made $500,000 to $1,000,000 from that video, seeing as the average cpm for YouTube in general is $2, which is $2 per 1000 views. With 1.6 billion, views that might be around $3 million but most music videos are replayed, and ads aren’t shown every time a video is played because its kind of short

    Edit: I got an ad on the video

  2. Such_Capital

    Anyone else use YouTube Music and gets this song spammed in autoplay?

    Now I know why.. They don’t have to pay out for it

  3. naiad_es

    For those wondering, he did it on purpose because he was not interested in selling his music and had a strong aversion to ads.

  4. DWGer

    That song had stayed with me. It was once appliccable and stuck. Sometimes history repeats.

    But I guess it kinda sucks for him too.

  5. Lurking_For_Trouble

    There’s having artistic integrity, and then there’s turning down millions of dollars for a xylophone cover of Baa Baa Black Sheep.

  6. PeeFarts

    Making Mirrors is easily one of the best albums of the last decade despite everyone’s hatred for this song. I still go back and listen to it regularly. It’s Not often that albums sound like such passion projects.

  7. ted-Zed

    i like his other songs more, but Somebody That I Used To Know is an absolute banger.

    still listening to it

  8. ewew43

    I had no idea who ‘Gotye’ was and I thought it was an anagram for “Game of The Year Edition” for a moment.

  9. langleyeffect

    I guess he didn’t need that dough.

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