The German candy “Werther’s Original”, was purposefully marketed in the 1990s as being a candy that grandparents would give to their grandchildren.

Werther’s Original

Werther’s Original (from the original German: Werthers Echte) is a brand of caramel candy owned by the German company August Storck KG, based in Berlin, Germany. The candy is popular in Europe and North America.


The sweet brand is named after the town of Werther in Westphalia, where the company was founded in 1903. From 1969, the sweet was marketed under the brand name Werthers Echte. The brand name Werther’s Original was adopted in the 1990s for the international market.[dead link] They are now manufactured nearby, in Halle (Westfalen).


The original Werther’s Echte was a caramel hard candy. Later variants included chewy toffees, and a soft, waxy form which melts easily inside the mouth called “butterscotch-m… Continue Reading (2 minute read)

8 thoughts on “The German candy “Werther’s Original”, was purposefully marketed in the 1990s as being a candy that grandparents would give to their grandchildren.”

  1. toastbrotize

    It worked. My granddad was the only person I knew who always gave Werthers to me when I was a child. And I haven’t eaten them a lot since he died. But when I get my hands on them, the taste always reminds me of him.

  2. twiggez-vous

    Brilliant marketing strategy.

    They corner the grey-haired market by having old people as their target buying audience.

    They make sure that children everywhere will be hooked from a young age, with sweets piled onto them from doting grandparents. Thus ensuring lifetime brand loyalty.

    This is all on top of the fact that Werther’s Originals are gorgeous little beasts and as addictive as crack.

    Edit: For my British homies born in the 80s or earlier, [enjoy your nostalgia trip](

  3. DaveInLondon89

    I always thought Werther’s was the quintessential sweets of *British* grandparents… but I’ve just realised the name’s not even British, which is a great testament to how personable that marketing was.

  4. Tossal

    At least where I’m from, the grandpa in the ad said “I give Werther’s to my grandson, because he’s very special”.

    30 years later, when someone does something dumb, some people still say “did your grandpa give you a Werther’s?”, implying that they’re *very ‘special’*. So I guess that the ads worked, just maybe not in the way that was intended.

    The candy is pretty good tho

  5. IllPresence

    Back then they were called Werthers Echte. I’m really getting old.

    Edit: Echt means ‘genuine, real’ in German.

  6. Luk---

    In France there is a meal named tartiflette. Everyone thinks it is a traditional meal from Savoie (in the alps) but it was a marketing campaign in the 80’s to boost sells of a local cheese. The recipe was created on purpose (it is quite simple) and sold in many ski ressorts.

  7. FullmetalVTR

    And that is why you never see an old man eating a Twix.

    Because they have their own old man candies.

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