A Japanese ice cream company created a commercial to publicly apologize about needing to raise the price of their ice cream bars for the first time in 25 years from 60 yen to 70 yen

Japanese company apologises for 9 cent price increase

A Japanese frozen dessert company has apologised for increasing the price of its Garigari-kun, a popular ice cream for children.

Akagi Nyuguyo increased the price of its popsicle, going up from Y60 to Y70 ($0.62), a hike of 9 cents for the first time in 25 years, the Financial Times reports.

To show their remorse, the company has now made a public apology through a 60 second advertisement that ran on national TV, in which the firm’s president Inoue Sota, its chairman Hideki Inoue and staff bowed to viewers.

The apology end with text that reads: “We held on for 25 years but… 60 →70” accompanied by a folk song in the background.

The video has been watched more than a million times on YouTube as of today.

The company explai… Continue Reading (1 minute read)

9 thoughts on “A Japanese ice cream company created a commercial to publicly apologize about needing to raise the price of their ice cream bars for the first time in 25 years from 60 yen to 70 yen”

  1. TipMeSomeBAT

    Here’s what happens in the video (from the article):

    >To show their remorse, the company has now made a public apology through a 60 second advertisement that ran on national TV, in which the firm’s president Inoue Sota, its chairman Hideki Inoue and staff bowed to viewers.

    > The apology end with text that reads: “We held on for 25 years but… 60 →70” accompanied by a folk song in the background.

  2. AzazelAnthrope

    Spectrum apologizes to me all the time. Every time I call support they are sincerely sorry they can’t fix my horrible internet service to my satisfaction. All I asked is that they fix their advertising, if they can’t fix their service.

  3. Bomboclaat_Babylon

    Ya! Apologize icecream man!

  4. captain-carrot

    Is this like the Costco hotdog where they’re happy for it to be a loss leader and maintain the price point as a marketing gimmic?

    In 25 years you could reasonably expect the price to double through inflation…

  5. Ramenguidejapan

    I remember this vividly. I grew up on Garigarikun and Umaibou. Spending 60 yen on ice cream and 40 yen on four umaibou was the jam as an elementary school kid at the local conbini. If you were lucky enough, you got the lucky popscicle stick and you can go back and get another one for free

  6. grrrrreat

    Do they know they can just shrink the portions and gaslight their customers?

  7. Safebox

    In the UK, we millenials measure the economy based on the price of a Cadburys Freddo bar. They were 5p when I was in school, now they’re up to 27p.

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