Japanese company apologises for 9 cent price increase
A Japanese frozen dessert company has apologised for increasing the price of its Garigari-kun, a popular ice cream for children.
Akagi Nyuguyo increased the price of its popsicle, going up from Y60 to Y70 ($0.62), a hike of 9 cents for the first time in 25 years, the Financial Times reports.
To show their remorse, the company has now made a public apology through a 60 second advertisement that ran on national TV, in which the firm’s president Inoue Sota, its chairman Hideki Inoue and staff bowed to viewers.
The apology end with text that reads: “We held on for 25 years but… 60 →70” accompanied by a folk song in the background.
The video has been watched more than a million times on YouTube as of today.
The company explai… Continue Reading (1 minute read)