McDonalds tried to sue an Irish restaurant chain called “Supermacs”, saying it violated the Big Mac trademark, even though Supermacs was in business before the trademark was issued. McDonalds lost the case, and they lost the Big Mac trademark across the entire European Union.

McDonald’s loses ‘Big Mac’ trademark battle to Irish fast food chain Supermac’s

McDonald’s appears to have met its match in the form of Irish-based fast food chain Supermac’s. The two restaurants had been engaged in a bitter trademark battle over the “Big Mac” – and news broke on Tuesday that a judge ruled against the American mega-corporation.

The result of the lawsuit means that Supermac’s will be allowed to expand their chain throughout the United Kingdom, and that McDonald’s no longer has the right to their “Big Mac” trademark in the European Union.

“We knew when we took on this battle that it was a David versus Goliath scenario but, just because McDonald’s has deep pockets, and we are relatively small in context doesn’t mean we weren’t going to fight our corner,” Supermac’s owner Pat McDonagh told the Iris… Continue Reading (2 minute read)

10 thoughts on “McDonalds tried to sue an Irish restaurant chain called “Supermacs”, saying it violated the Big Mac trademark, even though Supermacs was in business before the trademark was issued. McDonalds lost the case, and they lost the Big Mac trademark across the entire European Union.”

  1. Twitter-isnt-News

    I love real life comedy

  2. 02K30C1

    What about the quarter pounder, what do they call that?

  3. SlaterVJ

    McDonalds is a sue happy company. They tried to sue a pub in the UK for being having “McDonald” in it’s name, and lost because the pub had existed for like 50 or more years before McDonalds ever came into existence.

    Seriously look up McDonald’s long list of lawsuits based on name trademarks. They constantly win in the US(they sued a florist shop and won, simply for using theur family name in the shop’s name), but get reemed outside of the US, which they deserve especially when they tried to claim they own the prefixes of Mc and Mac.

  4. Kamon0253

    They were dumb and attached the trademark for the name of the restaurant to the trademark for the sandwich and lost both. Pretty sure the BK branch in the EU started issuing a sandwich that was like “the better than Big Mac burger” or something because they could use the name without incident

  5. thewickerstan

    Icarus flew too close to the sun.

  6. bomboclawt75

    Iceland frozen foods tried to sue the country of Iceland because it was selling foods from Iceland and labelling as such, Iceland Fish, Iceland Cod etc..

    It would be like Subway Sandwich’s suing the NYC Subway system for using the term Subway.

    Sheer Monty Python.

  7. The26thWarrior

    Dave Chappelle voice: “When keeping it real goes wrong”

  8. GitchigumiMiguel74

    “They got the big Mack, we got the big mick.”

  9. YOLO_HASHTAG_SWAG

    The Mcdonald lawyers trademarked the Big Mac as an IP and a location. It was successfully argued that they never used the location trademark in Europe, which would nullify it in relation to “Macs” Irish food restaurant.

    Since part of the trademark was nullified, the fact that the IP & location trademarks were joined together meant the whole trademark was nullified across the EU for a time.

    It was a wild time

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