McDonalds tried to sue an Irish restaurant chain called “Supermacs”, saying it violated the Big Mac trademark, even though Supermacs was in business before the trademark was issued. McDonalds lost the case, and they lost the Big Mac trademark across the entire European Union.

McDonald’s loses ‘Big Mac’ trademark battle to Irish fast food chain Supermac’s

McDonald’s appears to have met its match in the form of Irish-based fast food chain Supermac’s. The two restaurants had been engaged in a bitter trademark battle over the “Big Mac” – and news broke on Tuesday that a judge ruled against the American mega-corporation.

The result of the lawsuit means that Supermac’s will be allowed to expand their chain throughout the United Kingdom, and that McDonald’s no longer has the right to their “Big Mac” trademark in the European Union.

“We knew when we took on this battle that it was a David versus Goliath scenario but, just because McDonald’s has deep pockets, and we are relatively small in context doesn’t mean we weren’t going to fight our corner,” Supermac’s owner Pat McDonagh told the Iris… Continue Reading (2 minute read)