As part of the plan to keep the design of Godzilla from the 1998 movie a secret, Sony sent out fake designs to marketing partners to see who was loyal. Fruit of the Loom leaked the design and lost their Godzilla license.

Keeping ”Godzilla” under wraps Pssst — Godzilla has a secret. And it’s threatening to pierce the hermetically sealed marketing campaign of the summer’s biggest film. Despite attempts to keep the deadly lizard’s salient characteristics under wraps, one choice detail — think The Crying Game — has leaked out. Now some say the studio, TriStar, and …

As part of the plan to keep the design of Godzilla from the 1998 movie a secret, Sony sent out fake designs to marketing partners to see who was loyal. Fruit of the Loom leaked the design and lost their Godzilla license. Read More »