As part of the plan to keep the design of Godzilla from the 1998 movie a secret, Sony sent out fake designs to marketing partners to see who was loyal. Fruit of the Loom leaked the design and lost their Godzilla license.

Keeping ”Godzilla” under wraps

Pssst — Godzilla has a secret. And it’s threatening to pierce the hermetically sealed marketing campaign of the summer’s biggest film. Despite attempts to keep the deadly lizard’s salient characteristics under wraps, one choice detail — think The Crying Game — has leaked out. Now some say the studio, TriStar, and production team, Roland Emmerich and Dean Devlin, are responding with a crying game of their own.

After the L.A. Times disclosed on April 10 that Godzilla will possess a rather unique sexual idiosyncrasy, TriStar backed away from a Times feature on the movie’s effects, according to Times executive film editor Anne Hurley. TriStar said it ”was withdrawing cooperation,” says Hurley. ”I guess that was our payback.” The studio insi… Continue Reading (2 minute read)