The Biography of Red Lobster Founder Bill Darden
William B. Darden was born in 1919, which meant that he was too young to enjoy the prosperity of the “Roaring Twenties,” but just the right age to be emotionally scarred by the economic ravages of the Great Depression. This hit his native South especially hard. Nevertheless, he found a way to get by in that era.
In 1938, when he was just 19 years old, he opened a luncheonette in his hometown of Waycross, Georgia. At the time, fast food was not pervasive. Lunch counters, diners, soda fountains and candy stores were then seen as the way to go. Darden took this path, naming his luncheonette The Green Frog, and advertising it as “Service with a Hop.” And he defied the laws of his Southern State by refusing to segregate his customers based o… Continue Reading