Meet Jolt Cola, created in the 1980s as a stimulant for students and young professionals with the slogan “All the sugar, twice the caffeine!”

Jolt Cola

Jolt Cola is a carbonated soft drink produced by The Jolt Company, Inc. (later known as Wet Planet Beverages). The cola drink was created in 1985 by C. J. Rapp as a highly caffeinated beverage. It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Its slogan reads “All the sugar, twice the caffeine!”

History

A “battery bottle”

Jolt Cola is a beverage originally made by The Jolt Company, Inc., of Rochester, New York. From the outset, Jolt’s marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness. The initial slogan was “All the sugar and twice the caffeine;” this slogan survived for 24 years. This slogan was… Continue Reading (4 minute read)

5 thoughts on “Meet Jolt Cola, created in the 1980s as a stimulant for students and young professionals with the slogan “All the sugar, twice the caffeine!””

  1. AnandaUK

    I used to use it as a mixer for 151 Bacardi.

  2. somerandomdude222

    Jolt Cola, soft drink of the elite hacker.

  3. Master_Tape

    Hellz yeah. Drink of choice for me and my buddies in the mid-80’s. It went really well with our love for the proto-thrash that was happening.

  4. ClownfishSoup

    Wait until you hear about Slurm.

  5. BaskInTheSunshine

    It was hard to find where I lived. Everyone knew about it but you’d only see it on the shelves like once out of ten times at the store. It had this mythical status because nobody could ever actually get it.

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