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Meet Jolt Cola, created in the 1980s as a stimulant for students and young professionals with the slogan “All the sugar, twice the caffeine!”

Jolt Cola

Jolt Cola is a carbonated soft drink produced by The Jolt Company, Inc. (later known as Wet Planet Beverages). The cola drink was created in 1985 by C. J. Rapp as a highly caffeinated beverage. It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Its slogan reads “All the sugar, twice the caffeine!”

History

A “battery bottle”

Jolt Cola is a beverage originally made by The Jolt Company, Inc., of Rochester, New York. From the outset, Jolt’s marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness. The initial slogan was “All the sugar and twice the caffeine;” this slogan survived for 24 years. This slogan was… Continue Reading (4 minute read)

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